The Silence That Speaks: Ghosting in the Industry
Ghosting . A term we borrowed from dating culture, now deeply embedded in the fabric of professional life. July to September — arguably one of the dullest periods for the event industry in the Arabian region thanks to the scorching heat, and across Asia due to the infamous monsoons. Yet ironically, this is also one of the most critical times for event professionals to lock in bookings for the coming seasons, especially weddings. Event planners are sketching their visions into reality. Marketing teams are combing through photo libraries, preparing campaigns, placing ads, refreshing websites — all to catch the attention of couples and corporates planning ahead. But beneath all that creative energy lies another layer: a quiet concern that entrepreneurs in this field know all too well. Not about rejection — that’s part of the game. What really hurts is the silence. The Invisible Cost Events is one of those industries where cash flow is rarely consistent year-round. But we accept tha...